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How to Get Traffic From Google Discover Feed

In the ever-evolving world of SEO and digital marketing, staying ahead of the curve is essential. Google Discover, formerly known as Google Feed, is a relatively new feature that can significantly impact your website’s traffic and visibility. By understanding how Google Discover works and optimizing your content for it, you can tap into a powerful source of organic traffic. In this blog post, we’ll explore what Google Discover is and provide you with practical strategies to get more traffic from it.

Understanding Google Discover

Google Discover is a personalized content feed that appears on the Google app and the mobile version of the Google homepage. It aims to provide Users with content tailored to their interests and search history. The feed showcases a mix of articles, news, videos, and other online content, making it an ideal platform to reach a broad audience.

Here's how Google Discover determines what to display:

  • User Behavior: Google analyzes a User’s past search queries, interaction with search results, and browsing history to understand their interests and preferences.
  • Content Quality: It prioritizes high-quality content that is informative, engaging, and visually appealing.
  • eshness: Recent content often gets preference in Google Discover, especially for trending topics.

How to Optimize for Google Discover

Now that you understand how Google Discover operates, let’s dive into strategies for getting your content featured and increasing traffic from this platform.

  1. Produce High-Quality Content: Content is king, and quality is paramount. Create well-Researched, informative, and engaging articles with compelling headlines and visuals.
  2. Optimize for Mobile: Ensure that your website is mobile-friendly and loads quickly. Google Discover caters mainly to mobile Users.
  3. Structured Data: Implement structured data on your website to help Google understand your content better. This can make your articles more eligible for Discover.
  4. Content Freshness: Regularly update your content to keep it relevant and fresh. Google Discover prefers recent and trending topics.
  5. Optimize Images and Thumbnails: Use high-quality images, and create eye-catching thumbnails that can grab Users’ attention.
  6. Engaging Titles and Meta Descriptions: Craft intriguing titles and meta descriptions that encourage clicks. Remember that the first impression counts.
  7. Diversify Content Types: Include a variety of content types, such as articles, videos, and infographics, to cater to a broader audience.
  8. Use High-Volume Keywords: Research and incorporate relevant, high-volume keywords to enhance discoverability.
  9. Promote on Social Media: Share your content on social media platforms to increase visibility and engagement.
  10. Monitor Analytics: Regularly analyze the performance of your content in Google Discover using Google Search Console and adjust your strategies accordingly.
  11. Adhere to Google’s Guidelines: Stay up to date with Google’s policies and guidelines to avoid any penalties or content removal.



Google Discover is a valuable channel for generating organic traffic and increasing your website’s visibility. By creating high-quality, User-focused content, optimizing your site for mobile Users, and staying updated with Google’s guidelines, you can make the most of this platform. Incorporate these strategies into your SEO and content marketing efforts, and you’ll be well on your way to harnessing the power of Google Discover for your website. Remember that consistency and User engagement are key factors in driving traffic from this ever-evolving source.


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